Leave the most important information
Tell us why it is profitable to buy from you
Not all benefits are visible at first glance. Tell us why you are better than others and why the buyer should buy from you and not go to a competitor. Move the blocks as you like, add news, talk about promotions. At the beginning of the text, print the main thing, which will allow the person to focus on your benefits from the first word.
Deliver a headline that grabs attention
A bright headline and an interesting article will keep the buyer on the site and go to the site with the goods. For example: "The exclusive Nike collection is on sale now. As a Nike representative, we are the first to present the brand's new collection. Stylish and fashionable collection is already in stock." Tell us about what only you have.
You know more about your business than others - become an expert for the buyer
You are an expert in your field - tell people about it. People are more willing to turn to experts, so your opinion is important to them, not boilerplate text. Share your knowledge - you know more about the product than anyone else. Tell us how this product differs from another, and your client will stay with you, not go to a competitor.
News to promote your site - tell us about the product outside the box
This block is derived from the articles section on your site. The News and Articles section is necessary for SEO to promote your site and in order to interest the buyer. You only need to write an article and it will appear in the footer block of the site itself. Thanks to articles, the site is better indexed by search engines.